Although Amazon Prime Day 2024 is still months away, it's never too early to start planning ahead of savings. The summer sales event originally began as an Amazon exclusive day of deals, but has quickly grown into an industry-wide shopping holiday rivaling even Black Friday. If you're hoping to save some money on TVs, games, or even groceries, Prime Day is a great time to do so. And if you can't wait for July, Amazon is now also offering a spring sale similar to Prime Day.
That being said, is Prime Day as good as Black Friday in terms of actual discounts? Amazon and likely other major retailers – like Best Buy and Walmart – will be offering major deals on a wide variety of products. With so many different price cuts to look at, we wanted to compare the two shopping holidays to determine which one is better.
Prime Day Deals vs. Black Friday Deals
The most important comparison we need to consider when looking at the two shopping events are the deals themselves. Both Prime Day and Black Friday offer steep discounts on big ticket items like Apple Watches and 4K TVs during the main sales days, and there isn’t really a clear winner in terms of which sales event has deeper price cuts.
The main advantage Black Friday has over Prime Day is how many retailers actually participate. This level of competition results in some incredible deals outside of the main retailers that can net you a really good deal on tech products like gaming consoles and laptops. This generally makes Black Friday a better time to buy those items than Prime Day.
The flip side of that is that Prime Day is more centralized to Amazon and the other major retailers, making it a great time to buy the brands that these companies own. Amazon Fire TVs, Echo speakers, and Kindle deals are usually at their lowest during Prime Day for example. So if you don’t mind buying Amazon owned brands, you can usually save a ton of money without having to wait for Black Friday.
Product Release Cycles
Another major thing to consider between Black Friday and Prime Day is that they happen at completely different times. That means some product release cycles end up better matching up with Black Friday than Cyber Monday. One of the reasons Black Friday is one of the best times to buy a 4K TV for example is because many of the newer TV models get released in January and retailers are clearing out stock to make room for new products.
Phone release cycles give Black Friday a similar advantage over Prime Day. Apple tends to release their new iPhone models in the fall, which results in additional price drops on previous phones. Apple also usually releases a new Apple Watch model, which results in some of the lowest prices on the older models. With the new iPhone 15 and Apple Watch Series 9 coming out last year, Black Friday will likely still be the better time to buy both of these.
Total Number of Sales Days
Another big difference between Prime Day and Black Friday is the total number of days you have to shop the sale. Although Black Friday used to be a single day of deals, it has become more akin to a whole month of deals in recent years. With the addition of Cyber Monday sales, Black Friday season has a much larger window of savings that Prime Day. Prime Day has expanded to multiple sale days since it first began, but you still have a much smaller window to peruse savings than you would with Black Friday deals.
What Should You Buy on Prime Day?
With release cycles in mind, some of the best things to buy on Prime Day are last year’s models that may go out of stock by Black Friday. That includes things like older phone models and TV deals on brands that are already a couple release cycles ahead. These items are going to have some of the lowest prices available because Amazon and other retailers are going to be working on clearing them out of their warehouses.
The most obvious buys during Prime Day are Amazon’s own devices. Fire TVs, Kindles, and Echo devices, and Ring Doorbells will likely all be at their lowest possible price points. These items will likely also drop down to similar prices during Black Friday, but there’s no reason to wait until then to make a purchase.
If you’re shopping outside of Amazon on Prime Day, it’s also worth looking at gaming PC deals and discounts on GPUs. While Black Friday may have better discounts, the price of PC components has pretty much normalized and it’s a surprisingly good time to upgrade your setup.
What Should You Buy on Black Friday?
Black Friday is generally the best time to find deals on everything, but it’s also your best bet to find discounts on newer tech products and gaming consoles. Some of the best OLED TV deals are going to be on Black Friday, and it’s also one of the only times of the year you’ll find Nintendo Switch sales. You can also usually find direct discounts on Xbox Series X consoles as well as PS5 bundles that you won’t find any other time of year.
Outside of gaming consoles, Black Friday is also an excellent time to buy a laptop. Whether you're looking for a good Chromebook or a high-end gaming laptop, November is usually when the major PC manufacturers fight the hardest for your business.
Additionally, some of the very best deals on Black Friday are actually outside of major tech products. This includes clothing, furniture, and outdoor gear that is out of season. You’ll find some of these discounts on Prime Day as well, but they aren’t nearly as prevalent as they are on Black Friday.
